Pete Maloof
Founder & Managing Principal
Veteran consultant, operator, and builder. Pete has led strategy and transformation engagements across industries — and now brings AI into everything he touches.
Team
The team.
Kat Hanna
Creative Director
Brand strategist and creative director with a sharp instinct for what actually resonates. Kat shapes how Forged Advisory's clients show up in the world.
Aidan Maloof
Storyteller
Shooter, editor, and the one who finds the thread. Aidan turns complicated ideas into something you feel in the first five seconds — and makes sure every frame earns its place.
Bindi Peluce
Design, Brand & Social
Designer, brand builder, and the reason our clients sound like themselves online. Bindi shapes identity systems and the social presence that carries them — turning a point of view into something people actually follow.