Team

The team.

Pete Maloof

Founder & Managing Principal

Veteran consultant, operator, and builder. Pete has led strategy and transformation engagements across industries — and now brings AI into everything he touches.

Kat Hanna

Marketing & Brand

Brand strategist and creative director with a sharp instinct for what actually resonates. Kat shapes how Forged Advisory's clients show up in the world.

Aidan Maloof

Media & Content

Shooter, editor, storyteller. Aidan makes complex ideas look effortless — and makes sure every frame earns its place.